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Joan Marc Simon is a social entrepreneur, activist and author based in Brussels where he directs the work of Zero Waste Europe. He has been a leading voice for Zero Waste in Europe since 2007 and he is a regular speaker in many industry and NGO meetings in Brussels but also at local level as well as internationally. He is member of the Steering Committee of the Break Free from Plastic movement.Among many other publications he has authored the Zero Waste Masterplan for cities, Dare to imagine a better future… starting with plastic! as well as books on Zero Waste an plastic.With a background in Economics, he has decades of experience working with governmental and non-governmental organisations in the field of good governance, new economics, social justice, and environment.Zero Waste Europe is a network of of 33 zero waste groups in 27 European countries with the mission of redesigning our relationship with resources. Zero Waste Europe also brings together 400 municipalities moving towards zero waste.